A conservative political activist and mother, Jessica Peck, co-founded the Women’s Marijuana Movement (WMM), an organization dedicated to changing the harmful laws of marijuana prohibition. As a primary goal, the organization seeks to inform others that marijuana use is a much safer recreational activity than alcohol consumption. Members of WMM include parents driven in the conviction that marijuana reform will create a safer environment for their children and young professionals that have grown weary with a system that permits, and even encourages, dangerous use of alcohol but criminally punishes the comparatively less harmful usage of marijuana. Women are increasingly moving in favor of marijuana reform, overcoming a historical gender gap on the issue.
Historically, males have favored marijuana reform more so than females have. For example, in 2010, national Gallup poll revealed that 51 percent of males favored marijuana legalization while only 41 percent of females were in favor. Even in Marijuana-friendly states, in the recent past women have shown much less support, as seen by a 2011 poll of Washington State voters where 56 percent of males support legalization, but a significantly smaller 37 percent of females believed in marijuana legalization.
However, much of the gender gap has closed, if not disappeared, regarding marijuana reform support. A 2013 poll shows 48 percent of women nationally now support marijuana legalization, a notable increase from the 41 percent of support in 2010. Women’s support in favor of ending marijuana prohibition was pivotal to the marijuana legalization victories in Colorado and Washington State. In polls leading up to the Colorado vote to legalize, 49 percent of women voiced their support for Amendment 64. Confirming the drastic shift of marijuana views of women, exit polls of the Colorado marijuana vote showed 53 percent of women voters supported the legalization measure. This result was very different from the failed 2006 Colorado vote to legalize, where the majority of women voted in favor of maintaining marijuana prohibition. Joining Colorado’s 2012 marijuana victory, the majority of women voters in Washington State also voted favorably to legalize marijuana.