In Europe, cacao has become a substance of choice for raves instead of using illicit drugs. The chocolate is generally consumed in either an infused drink with agave and cinnamon, swallowed through a pill, or snorted through the nose.
The most popular place for partying with cacao is at Lucid, a monthly gathering in Berlin, “where music, dance, community and natural high vibes roam wild and free.” The Chocolate Line, a Belgian company, popularized the inhaling of cacao powder when its founder, Dominique Persoone, introduced his chocolate shooter at a 2007 Rolling Stone party.  Persoone recommends that the powder be combined with mint or ginger to open and “tinkle” the nose, and that the powder must be cut to prevent caking and burning. Persoone has sold over 25,000 of his snorting devices.
Demand isn’t for Hershey’s bars or cocoa baking powder, but for raw, virgin cacao which is pure and potent and not processed with milk and sugar. Even before the Europeans came to the New World, cacao was consumed and revered by the ancient civilizations. In the Aztec Empire, the seeds were used a form of currency.